The big moments
UEFA gives fans the peak nights. But casual fans will stay casual if they only watch the game at its biggest moments.
PROPOSAL FOR 2026/27 – 2028/29
Closing the CONNECTION GAP every week.
The Vodafone Women's Football Weekly: turning casual fans into connected fans across 8 Vodafone markets.
- Vodafone markets
- 8
- Show views a year
- 5.6M
- Impressions a year
- 34M
Vodafone markets
Show views a year
Impressions a year
01Your challenge
Women's football is growing.Fan connection isn't keeping up.
You have rightly pointed out that the data tells us that
Women's football interest and engagement is on the rise...
Women's football interest and engagement is on the rise...
Broadcast
+149%
UWCL live match viewership, 2025/26 vs previous season
Attendance
+31%
Increase in UWCL attendances in 2025/26
Social
+25%
Impressions on UWCL owned social channels
And yet
Fans of women's football are far more likely to be only casually interested.
That's +25 points more casual fans than men's football.
You call it the Connection Gap. It's an emotional connection challenge, and it's the one this proposal is built to close.
Women's football fans64%
Men's football fans39%
Share only casually interested
02The insight
UWCL is where fans see the game. EVERY WEEK IS WHERE THEY MOVE FROM CASUAL TO CONNECTED.
W-Sport becomes Vodafone's always-on connection layer.It feeds the UWCL rather than competing with it.
The weeks in between
Connection is built through weekly familiarity with players, clubs and storylines. Domestic leagues are where fans get to know the players every weekend.
The same players
The stars of the WSL, Frauen-Bundesliga, D1 Arkema, Serie A and Liga F are the stars of the UWCL. Know them on a Saturday, and care more when they meet in Europe.
THE W-SPORT OFFER FORvodafone
What Vodafone buysA weekly fan connection platform
AudienceCasual fans in 8 Vodafone markets
Vodafone's roleThe network that connects fans to the game and each other
Success measureCasual-to-engaged conversion, participation, UWCL carry-over
03The platform
The Vodafone Women's Football Weekly
One weekly show. Two pillars that mirror Vodafone's levers of knowledge and community, powered by Vodafone's network.
Pillar A · Knowledge
Know the Game
Knowledgeable fans are more engaged fans. Every week closes the gap between casual and core.
Existing W-Sport assets
- The 26-minute weekly showExisting
The best action from the WSL, Frauen-Bundesliga, D1 Arkema, Serie A and Liga F.
- Explained in 60 secondsExisting
Social clips on teams, rivalries and tables, built for fans just getting into the sport.
- Vodafone-presented league intros & tablesExisting
Who, where and why it matters, every week.
- Local-language versionsExisting
The show speaks each market's language.
ADDITIONAL ELEMENTS
- Players to KnowNew
A recurring profile that introduces newcomers to the stars of the game.
- 'Road to Europe'New
Following domestic players and clubs as they head into the UWCL match week.
Pillar B · Community
Join the Conversation
Spaces where fans share their passion and find people who love the game as much as they do.
- Fan-voted Vodafone Player of the Week
Fans vote for the best players of any match weekend through the Vodafone app or social, and the winner is announced in the Weekly show.
- The Fan Wall
Fan clips and reactions from every market, featured in the show and closing credits within every episode.
- Vodafone watch parties
Hosted for key domestic and UWCL weeks, connecting to new communities.
Knowledge & connectivity
Powered by Vodafone
Turning connectivity into connection, through Vodafone's network, app and TV.
- Customer-exclusive extended cuts
Extra content and player access on W-Sport OTT or Vodafone TV.
- Live player Q&As
Streamed over the Vodafone network.
- Cross-market fan link-ups
Bayern fans send messages to Arsenal fans and vice versa before a big European tie.
Nothing in the package is just a logo.
Every asset with a key purpose.
Each W-Sport asset is connected explicitly to one of Vodafone's three partnership objectives.
| W-Sport asset | PURPOSE | Vodafone objective | Lever |
|---|---|---|---|
| Title presenting partner | Vodafone as the network bringing the game to fans | Differentiation | Knowledge |
| 26-min weekly show | The always-on home of the casual fan | Emotional connection | Knowledge |
| League intros & tables | Explainers for newcomers | Emotional connection | Knowledge |
| 1–3 min social clips | Shareable Players to Know & Road to Europe | UEFA association | Knowledge |
| Player of the Week | Fan-voted through Vodafone channels | Emotional connection | Community |
| Broadcast in 8 markets | Local fan communities in Vodafone's footprint | Emotional connection | Community |
| Closing credits | Fan Wall: fan names and clips close every show | Emotional connection | Community |
| W-Sport OTT & YouTube | Customer-exclusive extended content | Differentiation | Technology |
| Live player Q&As | Streamed over the Vodafone network | Differentiation | Technology |
04Where it reaches
LIVE IN 8 OF VODAFONE'S KEY MARKETS FROM THE 26/27 SEASON ONWARDS.
Confirmed broadcast partners in every market, plus Eurovision Sport,
W-Sport OTT and W-Sport YouTube across all of them.
W-Sport OTT and W-Sport YouTube across all of them.
4.9M
Show views per season
Fans watching the show, across 35 episodes in 8 markets.
- 8
- MARKETS
- 35
- SHOWS PER
SEASON - 12+
- VODAFONE MOMENTS PER SHOW
59M
Impressions per season
MarketBroadcastersReachViewsImpressions
Germany21Mreach1.30mviews16.5mimpressions
Eurosport · SportDigital · EBU · W-Sport Player · W-Sport YouTube
Turkey18.5Mreach1.20mviews14.5mimpressions
Eurosport · Disney+ · Saran Sports · Sport TV · Tibibu · Tuksat · W-Sport Player · W-Sport YouTube
Portugal8.4Mreach550kviews6.6mimpressions
Eurosport · MEO · NOS · DIGI · Vodafone · W-Sport Player · W-Sport YouTube
UK & Ireland5.3mreach347kviews4.1mimpressions
TNT Sports · Premier Sports · W-Sport YouTube
Coming soon
Romania10.5mreach689kviews8.2mimpressions
Sport Extra · Prima · Eurosport · W-Sport Player · W-Sport YouTube
Czechia6.5Mreach426kviews5.1mimpressions
Nova TV · Eurosport · W-Sport Player · W-Sport YouTube
Greece4mreach262kviews3.1mimpressions
Cosmote · Nova · Eurosport · ERT · ANT1 · Action24 · W-Sport Player · W-Sport YouTube
Albania1.4mreach91kviews1.1mimpressions
RTSH · Eurosport · W-Sport Player · W-Sport YouTube
Broadcast reach 74.8mSHOW VIEWS PER SEASON BY MARKETImpressions per market
Upside · in negotiation
Partners we are talking to in Vodafone markets. Any signed are added at no extra cost to Vodafone offering incremental figures to this proposal.
All Vodafone markets
EBUTRTZDFARDRTP 1
Germany
DAZNSkysportdigital
UK
ITVXSky
05CONNECTING TO YOUR UEFA PROPERTY
Always on between the moments that matter.
The show runs every week of the season. We can offer 'Road to Europe' segments to peak in the build-up to UWCL weeks, so fans arrive at the big nights already knowing the teams & players.
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Weekly showShow + Road to Europe (UWCL week)UWCL final weekOff-season / winter break
Indicative season view. Final UWCL 2026/27 fixture windows to be confirmed.
UEFA gives Vodafone
The big moments with the biggest stars.
W-Sport gives Vodafone
The weeks in between, where fan engagement and connection is built.
06Market playbooks
One platform.
EIGHT LOCAL PLAYBOOKS.
The same approach in every market, tailored to its own players, teams, league and broadcasters. A ready-made way for each Vodafone market to activate the UWCL and The Champions Network, and turn casual fans into connected fans.
Player focus
Every market gets its own 'Players to Know': home stars playing in the five leagues.
Team focus
The clubs that market follows, tracked on the 'Road to Europe' into UWCL weeks.
League focus
The league that leads each local edition, with the home league as context.
Broadcast distribution
Confirmed local broadcasters, in the local language, plus partners as we sign them.
The commercial framework
STRONG FOUNDATION SIZED BY MARKET WITH OPTIONAL BUILDING BLOCKS.
| Building block | What the market gets | Core | Enhanced | Flagship |
|---|---|---|---|---|
| Sponsorship | Title partner of the local-language Weekly: 35 shows, 12+ Vodafone moments per show. | |||
| Distribution | Confirmed local broadcasters, Eurovision Sport, W-Sport OTT and YouTube. New partners added free. | |||
| Social content | Localised 'Explained in 60 seconds' and highlight clips for Vodafone's local channels. | |||
| Local feature creation | 6 bespoke features a season: 'Players to Know' and 'Road to Europe' for each market. (£24k) | |||
| Social content boost | 30 extra market-made clips around local players and UWCL weeks. (£12k) | |||
| Fan experiences | 2 Vodafone watch parties and 1 live player Q&A in market, linked to The Champions Network. (£30k) |
Core is each market's share of the central proposal, split by its share of show views. Add-ons are production costs, the same in every market. All prices are indicative, per season.
For Vodafone Germany
Know the Frauen-Bundesliga. Back them in Europe.
W-Sport is an official rights holder of the Frauen-Bundesliga. The show's biggest audience follows its own league every week, then Bayern, Wolfsburg and Frankfurt into Europe.
- League focus
- Frauen-Bundesliga, Other European leagues
- Teams to follow into Europe
- Bayern Munich, VfL Wolfsburg, Eintracht Frankfurt
- Show language
- German
- Local activation
- Watch parties in Munich and Wolfsburg on UWCL weeks
EXAMPLE PLAYERS TO KNOW: GERMANY
Giulia Gwinn
Bayern Munich · Frauen-Bundesliga
Germany captain
Klara Bühl
Bayern Munich · Frauen-Bundesliga
Germany's leading attacking star
Lea Schüller
Manchester United · WSL
54 goals in 82 games for Germany
- 21M
- Reach
- 1.3m
- Show views
- 16.5m
- Impressions
- £248k
- Media value
Eurosport · SportDigital · EBU · W-Sport Player · W-Sport YouTube + Eurovision Sport, W-Sport OTT & YouTube
Indicative investment · per season
Core
Sponsorship, distribution, localised social
£141k
Enhanced
Core + local features + social boost
£177k
Flagship
Enhanced + fan experiences
£207k
07The partnership
A three-year partnership.
Three seasons to take casual fans from watching to belonging,
and to build a fan community that belongs to Vodafone.
and to build a fan community that belongs to Vodafone.
Year 1 · 2026/27
Build
Launch The Vodafone Women's Football Weekly and the 'Know the Game' pillar across 8x markets.
Year 2 · 2027/28
Scale
Scale the 'Join the Conversation' community mechanics: voting, Fan Wall, link-ups, watch parties.
Year 3 · 2028/29
Own
A Vodafone-owned women's football fan community, carried into every UEFA moment.
08How we'll measure it
Measured in connection, not just impressions.
Success is casual fans becoming connected fans.
Metrics measured via broadcast data and brand tracker.
Metrics measured via broadcast data and brand tracker.
Casual-to-engaged shift
Share of viewers moving from casual to regular interest.
Source · Pre/post brand tracker in 2–3 markets
Repeat viewing
Viewers returning 4+ weeks in a season.
Source · Broadcaster and OTT data
Fan participation
Goal of the Week votes, Fan Wall submissions, watch-party sign-ups.
Source · Vodafone app, W-Sport social
UWCL carry-over
Show viewers who also watch the UWCL.
Source · Tracker question, Vodafone TV data
Vodafone association
Unprompted link of Vodafone with women's football.
Source · Brand tracker
06
Media value
Show views and impressions, reported by W-Sport.
4.9m
Show views
58.9m
Impressions
Women's sport is our only priority